Privacy Statement
Privacy of Customer Personal Information


Respecting and protecting your privacy is important to us and a priority in our continuing relationship.  The Car Rental Place takes great care to ensure your personal information is securely stored with limited access and disclosure only to specific and authorized individuals.  To review our Customer Privacy Statement and understand how we collect and use your personal information, visit our web site at or mail us The Car Rental Place, 3219 Dufferin St., Toronto, Ontario, M6A-2T2 to receive a copy or ask any questions you may have.



As of January, 1, 2004, The Canadian Federal Government’s Personal Information, Protection and Electronic Document Act (PIPEDA) will come into effect.  The act regulates the collection, use and handling of personal information (PI) about an individual, regardless of how the information exists.  This policy explains how The Car Rental Place protects your privacy and summarizes how and why we collect, use and disclose PI that you may provide to us.

This policy is applicable to PI that you provide to The Car Rental Place.  PI does not include the name, title or business address or office telephone number of an employee of an organization, or the name, address, telephone number, or similar information of a person that is publicly available (e.g. in a public telephone directory).

In this policy we also explain how you can contact us if you have a question about, or want to make a change to or delete, any PI that The Car Rental Place may be holding about you.  We strongly recommend that you take the time to read this privacy policy and retain it for future reference.



When you make a reservation, rent a car and/join any of The Car Rental Place’s programs, we need to collect certain information about you in order to provide our services.  The information we require is necessary in order to identify you, contact you, provide the requested service and administer your rentals.  The service that you use will determine what information we collect from you.  This information will include at least some of the following about you:

  • Name
  • Your Home and/of Business Address
  • Phone Number(s) at which we may contact you
  • Your Date of Birth
  • Method of Payment (e.g. Credit Card – Account Number and Expiration Date)
  • Your Drivers License Number and Province/Country of Issuance

When you rent a car, we will also record information that details your rental as recorded in your rental agreement (e.g. where you rented the car, where and when you returned the car, payment arrangements, insurance preferences, gas consumption, mileage and other information related to the vehicle rental).

In addition, in order to better serve you, The Car Rental Place offers customized rental services on a membership basis.  If you wish to join and request one of these services, The Car Rental Place my need more information than is required for providing standard car rental service.  Information on what PI is colleted and used in connection with these services is available in the brochure and materials describing these services.

The PI we collect about you will be with your express or implied consent, by your request for our services.  How we collect PI will depend on how you use our services.  We may collect PI directly from you by telephone, fax, e-mail, at the counter, upon your completion of an application or enrolment form, or through our use of our web site.  We may also collect information about you indirectly through a travel agent, an account program or through one of our partner programs when you deal with us through those means.

You may choose not to provide some or all of you PI to us, but this may prevent us from providing our services to you or limit our ability to provide you with the level of service that you would otherwise expect from us.



We strive to ensure a stress-free rental experience and are dedicated to building a rewarding and lasting relationship with every customer.  In order to provide the level of service we believe you expect from us, we may use and disclose you PI for the following purposes:

General purposes – We use you PI to:

  • Provide the services that you request;
  • Do all things necessary to administer those services;
  • Research, develop, manage, protect and improve our services;
  • Unless you opt out, to conduct customer satisfaction surveys;
  • Maintain and develop our service oriented software and other business systems.

We may disclose your PI to other related and non-related organizations including:

  • To your company or organization if you use our services under a corporate or other corporate account;
  • To your credit card issuers;
  • To credit reporting and fraud checking agencies;
  • To debt collection agencies, if you fail to pay monies owed to us;
  • To government or private organizations responsible for the processing or handling of traffic, tolls, or parking related violations;
  • To driver licensing authorities, directly or through intermediary organizations, when needed to verify compliance with The Car Rental Place’s safe driver criteria for qualified drivers and/or to verify license information; and
  • To government, regulatory and law enforcement agencies where the disclosure is required or authorized by law.
  • To insurance companies



If you have not opted out of receiving marketing materials, we may use and disclose your PI to offer you products and services provided by The Car Rental Place.  However, you may choose not to allow us to use or disclose your PI for direct marketing purposes by indicating your preference on the rental agreement or by contacting us as outlined in this Policy (see “Whom can I contact for further information”).



When you provide us with your PI, we will enter your information into The Car Rental Place’s database.  Our database is a “closed system”, whereby there is no access to the Internet from our database.  Once your information is in our database, it will not be used for any purpose not set forth in this policy.



We take reasonable steps to protect all of the PI we hold from misuse, loss, unauthorized access and modifications of disclosure in violation of this policy.  This protection applies in relation to information stored in both electronic and hard copy form.  Access to our database is restricted to authorized personnel and is password protected.  PI transmitted through our web site is encrypted.



You may access any PI that we have collected about you subject to certain exceptions.  We will normally provide access without charge unless you either request access to a large volume of information or we have to access archived records to obtain the information.  In these circumstances, we may impose a reasonable fee.  We will, however advise you of that fee in advance.  You may challenge the reasonableness of the cost.  Details of how to contact us are set out below.  There may be instances where we may not be able to provide you access to you PI, for certain reasons.  Among these are; it has been destroyed or deleted after expiry of applicable retention periods, it contains PI of other persons or it contains commercially sensitive or proprietary information owned by us.  If we are unable to provide you access, we will explain why and document that for our records.



You play an active role in assisting The Car Rental Place in maintaining the accuracy of you PI for as long as it is used for the purposes set out in this policy.  Your prompt notification of any changes to your PI will assist us.  You can update your preferences and your PI by contacting The Car Rental Place Privacy Officer at the contacts set out in this policy.  If we don’t agree to make the changes, you may challenge our decision.



Use of Internet Protocol (“IP) Addresses:  An IP address is a unique number that is automatically assigned to your computer whenever you are surfing the Internet so that your computer can be identified by the main computers, known as “Web servers” which “serve up” Web pages.  This allows us to identify and gather general information and data about you use of the site, such as the Web pages viewed on

The Car Rental Place collects IP addresses for the purpose of:  helping us diagnose problems with our main computers, for system administration, to report aggregated information to our business partners, and to audit the use of our Web Site.  When Users request Web pages from, our Web servers log the User’s IP address.  We do not normally link IP addresses to anything personally identifiable, which means that a user’s session will be logged, but the user will remain anonymous to us.  For example, we collect your IP address, and the type of Web browser used by you to access our Web Site.  We gather such collection and tracking information as you navigate through our Web Site, and will be used by us for our business purposes only.  We can, and will, use IP addresses to identify you when we feel it is necessary to enforce compliance with our Web Site Terms of Use or to protect our services, site, users, or others.

Cookies:  What are cookies?  Cookies are small pieces of information that a Web site sends to your computer for record-keeping purposes, which information is stored in a file on your computer’s hard drive.  Cookies make Web-surfing easier for you by saving your preferences so that we can use the saved information to facilitate your use of Our Web Site when you return to the Web Site.  Cookies do not tell us your individual identity unless you have chosen to provide it to us.  We never save passwords or credit card information in cookies.  The use of cookies is an industry standard, and as such, you will find that most major Web sites use them.

You can delete your cookie files at any time.  Most Web browsers are initially set up to accept cookies.  You can reset Your Web browser to refuse cookies or to indicate when a cookie is being sent.  However, note that some parts of The Car Rental Place’s services will not function properly or may be considerably slower if you refuse cookies.  For example, without cookies, you will not be able to set personalized preferences, and/or may have difficulty completing transactions.

The Car Rental Place has two primary uses for cookies.  First, we use them to specify a user’s preferences.  For example, you can specify keywords across several categories or markets so you don’t have to tell us repeatedly your car choice.  Second, we use cookies to track Web site usage trends and better improve areas of our Web Site.  While both of these activities depend on the use of cookies, you have the option of disabling (refusing) the cookies via your Web browser preferences.



When you provide us with your PI, you consent and agree to our use and disclosure of your personal information in accordance with this Policy including, in particular to:

  • Our collection, use and disclosure of that information in order to provide the service you have requested, to administer the rental, to provide customer services, and to operate our business, as described in this Policy;
  • If you do not opt out, our use and disclosure of you PI for direct marketing purposes and customer satisfaction surveys.
  • If you do not disable cookies or exercise the Double Click opt out, our collection of information about your web site visits for the purposes described in this policy.



This is our current privacy policy outlining our PI management practices.  We may change this policy from time to time.  If you have any questions, need to modify, or delete your PI or to obtain and up to date copy of our privacy, contact us.



If you wish to contact us, to inquire about our privacy practices; to provide feedback and comments; and/or to access or correct your PI we have, contact us as detailed below.

Customers can contact The Car Rental Place by using the following methods:

  • Fax: 416-787-9240
  • Telephone: 416-787-0209
  • Email: [email protected]  Attn: Privacy Officer
  • Mail: The Car Rental Place, 3219 Dufferin St., Toronto, Ontario M6A 2T2



If you are not satisfied with the way in which we handle your inquiry, you can contact our Privacy Officer using any of the following:

  • Mail: Privacy Officer, The Car Rental Place, 3219 Dufferin St., Toronto, Ontario, M6A 2T2
  • Telephone: 416-787-0209
  • Fax: 416-787-9240
  • Email: [email protected] Attn:  Privacy Officer

If you are not satisfied with the way we handle your complaint, you can also contact the Privacy Commissioner of Canada at:

  • Mail: 112 Kent St., Ottawa, Ontario K1A 1H3
  • Telephone: 1-800-282-1376
  • Fax: 1-613-967-6850

Links to provincial the Information and Privacy Commissioners can be found on the Privacy Commissioner of Canada web site at:

Contact Us


3219 Dufferin St.
Toronto, ON M6A 2T2
T: (416) 787-0209
[email protected]

Hours of Operation
M-F – 7:30AM-6:00PM
Saturday – 7:30AM-2:30PM
Sunday – Closed


665 Millway Ave.
Unit 29
Vaughan, ON. L4K 3T8

T: (905) 532-0101
[email protected]

Hours of Operation
M-F – 8:00AM-5:00PM
Saturday – 8:00AM-1:00PM
Sunday – Closed


Make a Reservation Now

3219 Dufferin St.
Toronto, ON M6A 2T2
T: (416) 787-0209
[email protected]

665 Millway Ave.
Unit 29
Vaughan, ON. L4K 3T8
T: (905) 532-0101
[email protected]